Frameline’s mission is to change the world through the power of queer cinema. As a media arts nonprofit, Frameline’s programs connect filmmakers and audiences in San Francisco and around the world.

Mucho studio from Barcelona created an identity that really resonated with the idea of inclusivity. The resulting ‘frame’ logo with a capital ‘F’ and queer ‘L’ , creates an image that becomes instantly recognizable, flexible—as it opens out to highlight type and imagery and works well at small sizes for social media applications.