The International is an apartment in central Auckland. A re-purposed office building will be transformed into an iconic building clothed in a contemporary exoskeleton, situated on the doorstep of Albert Park in Auckland, New Zealand.

South Studio has design the brand identity for the promotion of The International. With an ambition to sell all apartments off the plans, we designed, directed and managed numerous components to create a comprehensive array of printed and digital communications material. Additionally we played a significant role in the spatial design of an apartment show suite. Heavily influenced by the earthy tones of the interiors designed by interior architect Rufus Knight and taking cues from luxury brands, we created an elegant and sophisticated identity perfectly suited to the target market of high-wealth, premium buyers.

The International has had an overwhelmingly positive response and a tremendous amount of interest from buyers. Apartments are currently selling at a rapid pace.